The rollout of the new Bio-Techne website underscored the necessity of integrating a country and language selector to cater to our global clientele. This feature served a dual purpose: firstly, to facilitate the display of region-specific pricing determined by distributor availability, and secondly, to broaden language coverage for a more comprehensive dissemination of Bio-Techne’s information and products in customers’ native languages.
Furthermore, ensuring the visibility and usability of the language selector across various devices such as tablets and mobile phones was paramount. These design compositions were furnished to the development team, serving as a guide for implementation and to aid our styling team in clarifying the design direction and meeting the usability requirements.
