Eagle Eye Construction, Inc. is a family owned, multi-service general contractor based in Tulsa, Oklahoma.
The Problem
Eagle Eye Construction, Inc. began as a small business that needed a new brand identity. The goal of the new logo design was to convey a level of detail and quality of work involved that customers would come to recognize and associate with the branding.
The Solution
I designed a logo that was clean and straight to the point with an illustrated silhouette of an American bald eagle and a colorized yellow eye that draws attention and compliments the conceptual name of the business. The logo aesthetic features sharply curved edges that are balanced with the fine details and shapes, communicating a level of professionalism and quality of work, coupled with a bold display sans-serif font that is clearly legible at a distance. The eagle also serves as a nod and acknowledgment of American military veteran ownership and operation.
