Category: Logo Design

The Client

Defiant Hemp Company began as a startup subsidiary to Defiant Industries that specializes in hemp farming, distillation and CBD oil production.

The Problem

Defiant Hemp Company began quickly with production and onsite extraction and the company was in desperate need of a logo that conveyed the therapeutic benefits of CBD oil to their quickly growing list of customers.

The Solution

I was able to use a series of geometric shapes to subtly define a hemp leaf profile within the negative space of the circular forms. Additionally, I included a series of flowering petals just outside the hemp leaf shape to communicate a therapeutic spa-like feel to the logo that doesn’t just focus on the hemp leaf as the only form. The hemp leaf is more subtly noticed as the root of the products while the benefits of CBD oil products go beyond weed culture with safe and therapeutic healing properties for those that consume the products. This was the end goal for their branding and they felt this logo really nailed the look and feel they wanted for their new products and business.

The Client

Defiant Metal Fabrication is a local Colorado business that specializes in creating custom wrought iron and aluminum fencing, electric/solar powered driveway entry gates, hand railings, window well covers, and other custom fabrication services to customers in the Watkins, Bennet, and greater Denver areas.

The Problem

Marketing for the new business began with the name Defiant Metal Fabrication but the owner wanted something that communicated his own unique and unconventional projects through the branding and related collateral. Aside from those requirements the logo design was mostly open-ended creatively.

The Solution

I designed a recognizable text logo utilizing a bold display font along with a scratched-in letter “A” communicating the unconventional and individualistic nature of the company. The logo accomplished an edgy yet professional look that is showcased on employee sweatshirts, hats, company vehicles, and equipment. Future projects will include custom stationary, business cards, and a website that I will help provide.

This was an event logo I designed for a marathon race that was held at the Port of Catoosa in Tulsa, Oklahoma.

The Problem:

The port wanted to put on a 5K and 10K marathon race for all the employees, spouses and the local community to raise awareness and encourage fitness-related activities. They wanted an event logo that included pieces of their normal logo such as the tugboat and the waves that would be recognizable to the local community.

The Solution:

I designed a logo that utilized original artwork from their existing logo but also included promotional text and artwork for the event that yielded an event logo that was recognizable yet clearly promoted the upcoming race with an on-brand appearance. I utilized a display font that matched the serifed fonts they use commonly with their branding. The display font also had a nice whispy feel that was a good choice to complement the softly flowing waves artwork as well. Additionally, I included a knockout silhouette of a runner appearing to run beside the waves helping to indicate the nature of the event. This finished event logo was used to produce T-Shirts for the event and was printed on other memorabilia and will likely be used for annual port marathon events going forward.

Eagle Eye Construction, Inc. is a family owned, multi-service general contractor based in Tulsa, Oklahoma.

The Problem

Eagle Eye Construction, Inc. began as a small business that needed a new brand identity. The goal of the new logo design was to convey a level of detail and quality of work involved that customers would come to recognize and associate with the branding.

The Solution

I designed a logo that was clean and straight to the point with an illustrated silhouette of an American bald eagle and a colorized yellow eye that draws attention and compliments the conceptual name of the business. The logo aesthetic features sharply curved edges that are balanced with the fine details and shapes, communicating a level of professionalism and quality of work, coupled with a bold display sans-serif font that is clearly legible at a distance. The eagle also serves as a nod and acknowledgment of American military veteran ownership and operation.

The Tulsa Port of Catoosa is Oklahoma’s premier inland river port, multi-modal shipping complex, and 2,000-acre industrial park.

The Problem

The port planned to have a dock dedication event where they wanted to share promotional items with various business partners and clients. The directors wished to have a custom illustrative logo that depicted the port and a shipping vessel in a creative way that could be printed on pint beer glasses and would be provided at the event.

The Solution

Using many differing angled photos and top-down imagery of the site, I was able to craft a detailed vectorized illustrative logo within a circular shape that contained the name of the port and the date of the dock dedication event. This logo was then printed on the pint beer glasses for the event.

High Sierra Naturals is a family-owned cultivation facility located in Trinidad, Colorado.

The Problem

High Sierra Naturals started as a new business when I was contacted by them. They were looking for a fresh logo that would complement the nature of their business – bulk sales and distribution of cannabis plants for legal sale in the state of Colorado. The new logo also needed to look great on advertisement collateral such as t-shirts and coffee mugs.

The Solution

I designed a modern rough organic logo that illustrates the love of the states higher elevations as well as indicates subtly the cultivation facilities primary product.

Zuniga Roofing is a small business in San Antonio, Texas that specializes in roofing replacement and installations.

The Problem

Zuniga Roofing approached a colleague to assist with their rebranding efforts. They wanted a logo that really represented what their company does in a creative way.

The Solution

I submitted this logo that used negative space between the roofing tiles to create the letter Z for the name of the small business.