The Client
Defiant Hemp Company began as a startup subsidiary to Defiant Industries that specializes in hemp farming, distillation and CBD oil production.
The Problem
Defiant Hemp Company began quickly with production and onsite extraction and the company was in desperate need of a logo that conveyed the therapeutic benefits of CBD oil to their quickly growing list of customers.
The Solution
I was able to use a series of geometric shapes to subtly define a hemp leaf profile within the negative space of the circular forms. Additionally, I included a series of flowering petals just outside the hemp leaf shape to communicate a therapeutic spa-like feel to the logo that doesn’t just focus on the hemp leaf as the only form. The hemp leaf is more subtly noticed as the root of the products while the benefits of CBD oil products go beyond weed culture with safe and therapeutic healing properties for those that consume the products. This was the end goal for their branding and they felt this logo really nailed the look and feel they wanted for their new products and business.
