The Problem
While working for a digital marketing agency located in Lakewood, Colorado we acquired work with Smashburger. They wanted us to create a new email template that matched branding and styling on their new website. The emails would primarily feature coupons for various items.
The Solution
Our company designed and developed a fully responsive email template that would be used regularly with custom digital creative for each coupon offer. Each of the emails was designed to be focus driven by the offer and the reason for the email, with clear calls to action. We designed them to have taller layouts that would look great on both desktop and mobile. Some of these emails included animated gifs to give the communication a more interactive feel, drawing attention and driving higher click rates.
