The Problem
While employed at a digital marketing agency in Denver, CO, I was regularly tasked with designing and developing weekly HTML emails promoting specials or coupons for various locations. Many of these promotions were to be advertised annually for particular entrées, pies or gift cards.
The Solution
We developed reusable design and development templates so that we could easily update with new content quickly each week. These templates were also capable of responding for mobile, dynamically swapping from wider layouts to taller layouts to achieve better readability for mobile devices. All of our emails were Litmus tested for render reviews and quality control to produce the best possible email content for Village Inn’s customers. Our team has worked closely with Village Inn for over 3 years designing and developing weekly HTML content that combined with marketing send data reports helped Village Inn engage with their customers on a weekly and monthly basis.
