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Category: Portfolio

Bakers Square

Posted on by John Long

Bakers Square is an easygoing eatery & bakery chain serving American comfort food & signature pies all around the country.

The Problem

During employment at a digital marketing agency located in Lakewood, Colorado we acquired business designing and developing their weekly HTML email newsletters. The restaurant chain moved to an enterprise level email marketing platform and needed assistance in administrating, managing subscriber data extensions and deploying email communications on a regular basis.

The Solution

For over 3 years we provided administration, technical architect direction, email design services, HTML development and Litmus testing and deployments. Regular emails included free pie Wednesday promotions, holiday pies sales, entrée specials and gift card promotions.

UCHealth Cancer Care Annual Report

Posted on by John Long

UCHealth or University of Colorado Hospital is part of the University of Colorado Health System and is the principal teaching hospital for the University of Colorado School of Medicine, located in Aurora, Colorado.

The Problem

Annually, UCHealth releases a cancer care report sharing new breakthroughs in research, technology, advancements, and featuring recent statistics, as well as patient success stories. Generally, the report is provided in a digital PDF format that is distributed across their marketing channels. This year the marketing department at UCHealth wanted to build a complimentary landing page that served as an interactive overview of the topics covered in the report. Additionally, they wanted this new page to be creatively interactive in a way that would captivate viewers with a slick presentation style.

The Solution

Working with the rest of the marketing team we developed a unique landing page experience that was a departure from the usual health care informational site page. The page was developed as a custom WordPress theme template featuring an animating logo on page load, and scrolling animations that fade and fly in and out with information as the user scrolls to each main section. Also included on the page was a video presentation from the Executive Director of University of Colorado cancer center where he covers information about new locations and some recent updates. Following the video is a PDF version of the annual report to view or download.

UCHealth Evrè Women’s Health

Posted on by John Long

UCHealth or the University of Colorado Hospital is part of the University of Colorado Health System and is the principal teaching hospital for the University of Colorado School of Medicine, located in Aurora, Colorado.

The Problem

UCHealth planned to have a first annual woman’s health and wellness day hosted at the Pepsi Center and needed an associated landing page to promote the event with featured speakers, a schedule of events, fitness instructors and where to purchase tickets.

The Solution

I designed and mocked up a custom landing page that complimented the pre-approved logo, utilizing similar red and orange gradients with a with a clean and modern contrasting layout that was a departure from the standard UCHealth look and feel that allows the event to live more independently from the parent organization. However, the design does attempt to acknowledge the parent organization in subtle ways, utilizing similar header tags and fonts so as not to appear too separated. Once the design was approved, I proceeded to develop a front facing event template that can be easily edited and updated throughout the year to promote following annual events. The landing page features a promotional sizzle reel from the first event in the hero area of the page featuring yoga classes, speakers, and other related events. Additionally, the landing page features key panel speakers, a responsive table schedule, fitness instructors as well as directing users where to purchase tickets to the event each year.

Bakers Square Preference Center

Posted on by John Long

Bakers Square is an easygoing eatery & bakery chain serving American comfort food & signature pies all around the country.

The Problem

During employment at a digital marketing agency located in Lakewood, Colorado we actively designed and developed weekly and monthly email content for Baker Squares newsletter subscribers. However the default enterprise level Salesforce Marketing Cloud preference center did not currently meet the needs of the restaurant chain to properly segment their subscribers based on their dining interests.

The Solution

The creative and development teams custom designed and developed a preference center that would replace the default preference center within the Salesforce Marketing Cloud instance, allowing for a more personalized preference experience for subscribers looking to receive particular communications from Bakers Square. The custom preference center featured a multi-page basic form to gather information about the subscribers specific dining preferences, pie choices, and favorite locations that created a painless process for segmenting audiences.

Defiant Metal Fabrication

Posted on by John Long

The Client

Defiant Metal Fabrication is a local Colorado business that specializes in creating custom wrought iron and aluminum fencing, electric/solar powered driveway entry gates, hand railings, window well covers, and other custom fabrication services to customers in the Watkins, Bennet, and greater Denver areas.

The Problem

Marketing for the new business began with the name Defiant Metal Fabrication but the owner wanted something that communicated his own unique and unconventional projects through the branding and related collateral. Aside from those requirements the logo design was mostly open-ended creatively.

The Solution

I designed a recognizable text logo utilizing a bold display font along with a scratched-in letter “A” communicating the unconventional and individualistic nature of the company. The logo accomplished an edgy yet professional look that is showcased on employee sweatshirts, hats, company vehicles, and equipment. Future projects will include custom stationary, business cards, and a website that I will help provide.

Digital Fusion Company Newsletter

Posted on by John Long

The Problem

While working at Digital Fusion, a digital marketing agency located in Lakewood, Colorado we were looking for a way to stay in touch with our current customers and reach out to prospects on a regular basis. We wanted to send a monthly email to these subscribers that would help engage and remind people who we were and what we did. We also wanted to add some personalization to the content of every email that conveyed a sense of who we were and what we stood for as well as our collective interests.

The Solution

We designed an email template that could be reused monthly with new imagery and content that was geared towards current events and where we were as a company. We felt that sharing some of this information with our current and prospective clients was a great way to be more approachable and relatable without being too sales focused. Our goal was to provide interesting unique content that readers would look forward to each month, thus promoting the idea we were more than a company, and more than just employees. We are people that live and work in a digital world and we seek to share some of our interests and experiences with not only our clients, but also the world, and anyone that had similar interests. The monthly emails serve as a unique touchpoint with the company’s subscribers and provided interesting insights about the employees, what we read, watched or were keeping up with within the digital world. Additionally, they featured a monthly Spotify playlist every employee could contribute to throughout the month that subscribers could browse and listen to.

Port Harbor Dash Event

Posted on by John Long

This was an event logo I designed for a marathon race that was held at the Port of Catoosa in Tulsa, Oklahoma.

The Problem:

The port wanted to put on a 5K and 10K marathon race for all the employees, spouses and the local community to raise awareness and encourage fitness-related activities. They wanted an event logo that included pieces of their normal logo such as the tugboat and the waves that would be recognizable to the local community.

The Solution:

I designed a logo that utilized original artwork from their existing logo but also included promotional text and artwork for the event that yielded an event logo that was recognizable yet clearly promoted the upcoming race with an on-brand appearance. I utilized a display font that matched the serifed fonts they use commonly with their branding. The display font also had a nice whispy feel that was a good choice to complement the softly flowing waves artwork as well. Additionally, I included a knockout silhouette of a runner appearing to run beside the waves helping to indicate the nature of the event. This finished event logo was used to produce T-Shirts for the event and was printed on other memorabilia and will likely be used for annual port marathon events going forward.

Digital Fusion Website

Posted on by John Long

(Proof of concept) Digital Marketing Agency – Digital Fusion located in Lakewood, Colorado.

The Problem

During employment at a digital marketing agency located in Lakewood, Colorado the creative and development teams were asked to design and develop a new company website built within the WordPress Content Management System that would eventually replace an older Joomla based site that would be used for marketing and promotional purposes. The new site was to have a fresh and professional startup look and feel that would help communicate the culture of the company and serve not only as a portfolio of works but also attract new local talent to help grow the team in many of the different departments.

The Solution

The design and development teams collaborated to quickly create the vision, detailing every piece of the new site, from homepage services to portfolio single case studies, and service archive pages. The site was designed to be primarily custom post-driven and easily editable by the in-house teams. Sadly, the project was halted due to unforeseen circumstances just as it was finishing up development. Today the project awaits the day it may be utilized in the near future. A functional development version of the site is viewable with demo content as proof of concept at this time.

Greco Neyland Law Firm Website

Posted on by John Long

Greco Neyland is a law firm that has offices in Houston, Texas and New York City, New York.

The Problem

Greco Neyland, PC Attorneys at Law was looking for a site redesign that separated them from their competitors. They wanted a modern and classy look to their new site that communicated their reputation as one of the best law firms in the business.

The Solution

The law firm’s original site was already on a WordPress content management system so it was a matter of designing and developing an entirely new theme and website solution. I designed a custom theme that broke down each legal services into detailed pages that informed visitors of their rights and obligations related to each criminal defense service. Many of the services pages feature silent looping hero backgrounds related to the criminal activity each page covers and contact forms are easily available. The new website immediately began driving conversions for the law firm and is still a valuable tool for in gaining new clientele for the firm.

SmashBurger

Posted on by John Long

The Problem

While working for a digital marketing agency located in Lakewood, Colorado we acquired work with Smashburger. They wanted us to create a new email template that matched branding and styling on their new website. The emails would primarily feature coupons for various items.

The Solution

Our company designed and developed a fully responsive email template that would be used regularly with custom digital creative for each coupon offer. Each of the emails was designed to be focus driven by the offer and the reason for the email, with clear calls to action. We designed them to have taller layouts that would look great on both desktop and mobile. Some of these emails included animated gifs to give the communication a more interactive feel, drawing attention and driving higher click rates.